Last updated: June 2026
These Terms of Service ("Terms") govern your use of The Demo Atelier application and website located at demoatelier.com (the "Service"), operated by Matt Finch, an individual doing business as The Demo Atelier, based in California, USA ("we", "us", or "our").
By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.
1. ELIGIBILITY
You must be at least 18 years of age to use the Service. By using the Service, you represent and warrant that you are 18 or older and that your use of the Service is for legitimate business purposes only.
The Service is intended for use by sales professionals, sales engineers, account executives, founders, and other business professionals seeking to improve their demo and sales presentation skills.
2. ACCOUNTS
To access the Service you must create an account. You agree to:
We reserve the right to suspend or terminate accounts that violate these Terms or that we believe pose a risk to the Service or other users.
3. ACCEPTABLE USE
You agree to use the Service only for lawful purposes and in accordance with these Terms. You agree NOT to:
You are solely responsible for the content you submit to the Service. We are not responsible for any content you choose to enter and expressly disclaim liability for any harm arising from your submission of inappropriate, confidential, or unlawful content.
4. AI-POWERED FEATURES
The Service uses artificial intelligence to provide coaching feedback, story analysis, roleplay simulation, and other features. By using these features, you acknowledge and agree that:
5. SUBSCRIPTION AND PAYMENT
Free Tier
The Service offers a free tier with limited usage as described on the pricing page. Free tier features and limits may change at any time with reasonable notice.
Paid Subscriptions
Paid subscription plans are available with expanded features and usage limits. By subscribing to a paid plan, you agree to:
Billing
Subscriptions are billed in advance on a monthly or annual basis depending on the plan selected. All fees are in US dollars and are non-refundable except as required by law.
Cancellation
You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period.
Price Changes
We reserve the right to change subscription prices with 30 days advance notice.
6. INTELLECTUAL PROPERTY
The Demo Atelier IP
The Service, including all content, features, functionality, the Narrative Spine framework, scoring rubrics, coaching methodologies, branding, and underlying technology, is owned by The Demo Atelier and is protected by copyright, trademark, and other intellectual property laws.
Your Content
You retain ownership of the content you submit to the Service. By submitting content, you grant us a limited, non-exclusive licence to store and process your content solely for the purpose of providing the Service to you.
7. PRIVACY
Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference.
8. DISCLAIMERS
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT AI-GENERATED COACHING WILL IMPROVE YOUR SALES PERFORMANCE OR PRODUCE ANY SPECIFIC BUSINESS OUTCOME.
9. LIMITATION OF LIABILITY
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE DEMO ATELIER SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE SERVICE.
OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE 12 MONTHS PRECEDING THE CLAIM, OR $100 USD, WHICHEVER IS GREATER.
10. INDEMNIFICATION
You agree to defend, indemnify, and hold harmless The Demo Atelier from claims arising from your use of the Service, your violation of these Terms, or your submission of content that violates the rights of any third party.
11. TERMINATION
We may suspend or terminate your access to the Service at any time for any reason including violation of these Terms.
12. GOVERNING LAW
These Terms are governed by the laws of the State of California, United States. Any disputes shall be resolved in the courts of California.
13. CHANGES TO THESE TERMS
We reserve the right to modify these Terms at any time. We will provide notice of material changes by updating the Last updated date at the top of this page.
14. CONTACT